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GTM For Startups In
The AI-Era

Join 2,500+ readers getting weekly breakdowns on all things GTM + AI + startups, written by current/former operators.

Trusted by GTM leaders @ OpenAI, Anthropic, Stripe, and 2,500+ operators

In a world where everyone is a sales influencer guru, GTMBA is where I go to learn from people who have actually done the damn thing. Honest about their experiences, humble about their learnings, and always leading the way.

Kyra Singh

Nick

Enterprise GTM @ Decagon

Chris and the GTMBA crew are the real deal - true operators who give you the blueprint to actually get things done. They've helped me build GTM playbooks, sell to technical teams, and stay sharp week over week. Their events have opened doors to new friendships and opportunities.

Kyra Singh

Blaise

2x Founding AE

GTMBA has become my operating manual for navigating the most dynamic time tech has ever seen. They've helped me challenge my thinking, level up as a seller and leader, and stay on the cutting edge.

Kyra Singh

Justin

Head of Sales @ Method (Algolia alum)

GTMBA is one of the highlights of my week! Love the mix of topics - always relevant, always interesting, always at the heart of AI and GTM. And I'm so excited they launched a podcast - can't wait to see where it goes.

Kyra Singh

Chelsea

GTM @ Anthropic (Stripe alum)

Featured

The #1 GTM Play That's Working Right Now To Drive Pipeline

Jul 23, 2025

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12 min read

The #1 GTM Play That's Working Right Now To Drive Pipeline

Collab w/ Brendan Short @ The Signal - a deep dive of a top play that is working with our clients: website visitors to auto messaging

Chris Balestras
Chris Balestras
The Mount Rushmore Of GTM Engineering "Plays"

Jul 10, 2025

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6 min read

The Mount Rushmore Of GTM Engineering "Plays"

4 plays I've seen consistently work at seed thru series B startups I'm working with

Chris Balestras
Chris Balestras
12 Money Tips To Help Your Commission Checks Go Further

Jun 10, 2025

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16 min read

12 Money Tips To Help Your Commission Checks Go Further

I stopped investing in S&P index funds & you should too

Chris Balestras
Chris Balestras

Articles

This Week In GTM - Episode 2 (ft. Brendan Short of The Signal)

Dec 19, 2025

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10 min read

This Week In GTM - Episode 2 (ft. Brendan Short of The Signal)

Brendan Short joins to riff on Jeanne DeWitt Grosser's (CRO @ Vercel) appearance on Lenny's pod, the new rules for hiring your first rep, why LinkedIn > cold email, and why Ramp shut down their outbound automation team

Chris Balestras
Chris Balestras
5 Takeaways From Our "Selling To Developers" Event With Clay on 12/10

Dec 17, 2025

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8 min read

5 Takeaways From Our "Selling To Developers" Event With Clay on 12/10

Our fall event series in NYC with Manhattan-based AI darling Clay on all things "selling to developers", including GTM executives @ Cursor, Kleiner Perkins, Clay, & (former) Mongo

Chris Balestras
Chris Balestras
This Week In GTM - Episode 1

Dec 10, 2025

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8 min read

This Week In GTM - Episode 1

The first of our weekly "This Week In GTM" podcast/video series, where we call out tweets we saw from the week + jam out on different sales + startups + AI topics

Chris Balestras
Chris Balestras
View more articles

Where to get started

Explore core GTMBA topics to understand modern GTM, AI workflows, and how top operators execute.

GTM Takes

Our perspectives on GTM strategy, sales execution, and the lessons learned from real operators.

AI in GTM

Real examples of how AI is being used across GTM — from workflows to automations to deal execution.

Podcast Summaries

Interviews with founding GTM operators and the systems they built to scale early teams.

GTMBA

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

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