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AI in GTM

Real examples of how AI is being used across modern GTM teams.

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GTM Takes

Our perspectives on GTM strategy, sales, and execution

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Podcast Summaries

Written narratives/overviews of our podcast episodes

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Career Stuff

Guides and tips on how to land your role in AI + interview best practices, etc

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Archive

Dive into previous issues and revisit the GTM patterns, failures, and frameworks that still hold up.

Podcast

How We Built Profound’s GTM Motion To A $1B+ Valuation  w/ Mark Ebert, SVP of Revenue @ Profound

May 15, 2026

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5 min read

How We Built Profound’s GTM Motion To A $1B+ Valuation w/ Mark Ebert, SVP of Revenue @ Profound

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Events

4 Takeaways From Our GTM Leadership Event in SF on 5/6/26

May 13, 2026

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4 min read

4 Takeaways From Our GTM Leadership Event in SF on 5/6/26

typing = thing of the past

Chris Balestras
Chris Balestras

Podcast

Why "AI for Finance" Is Meaningless & Why Bankers Make the Best Sellers W/ James White, VP of Sales @ Rogo

May 8, 2026

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5 min read

Why "AI for Finance" Is Meaningless & Why Bankers Make the Best Sellers W/ James White, VP of Sales @ Rogo

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

May 1, 2026

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5 min read

The Old Sales Playbook Is Dead: Hiring + Selling In The AI Era w/ Jacquelyn Goldberg, VP of Sales @ Unframe

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Why Join

Why Join - Avoca

Apr 28, 2026

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10 min read

Why Join - Avoca

Coming off their massive series B from Kleiner Perkins, Meritech, and General Catalyst, minting them a unicorn @ a 1B valuation - why you should join the "AI workforce for the trades."

Chris Balestras
Chris Balestras

Podcast

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

Apr 24, 2026

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5 min read

Enterprise Sales, Champion Building & the No-Pilot Stance W/ Adam Ali, SVP Revenue @ Rox

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

GTM Takes

GTM > Account Executive: The GTM Rebrand

Apr 21, 2026

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5 min read

GTM > Account Executive: The GTM Rebrand

Why the GTM re-brand is much needed + growing in the AI era

Chris Balestras
Chris Balestras

Podcast

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

Apr 17, 2026

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6 min read

Fewer Reps, More Pipeline: How AI-Native GTM Teams Are Doing More With Less w/ Jason Miller, VP of Sales @ Unify

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

Apr 10, 2026

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13 min read

The Athlete Mindset Behind Elite Sales Teams w/ Evan Cassidy, VP of Sales @ Decagon

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras

Podcast

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

Apr 3, 2026

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14 min read

The $1M Salary GTM Role That's Coming w/ Jason Gelman, GTM Operating Partner @ Primary VC

The Vibescaling Podcast: a weekly podcast where we interview the top GTM leaders @ the fastest-growing AI-natives on all things GTM + AI + startups

Chris Balestras
Chris Balestras
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Vibescaling Blog

Weekly insights and narratives on the intersection of GTM + AI + startups, written by former/current operators.

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