GTM Takes

Our perspectives on certain GTM topics

Podcast

How We're Building A GTM Media Engine @ VibeScaling

Nov 26, 2025

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9 min read

How We're Building A GTM Media Engine @ VibeScaling

A breakdown of using content to drive our other efforts (advisory, recruiting, fund)

Chris Balestras

GTM Takes

10 Takeaways From How Snowflake Scaled GTM

Oct 30, 2025

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10 min read

10 Takeaways From How Snowflake Scaled GTM

Where I agree and disagree with "Make It Snow: From Zero to Billions: How Snowflake Scaled Its Go-to-Market Organization"

Chris Balestras

Career Stuff

Sep 30, 2025

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5 min read

The Best GTM Teams Hire For Spikes

What we can learn from Enron (lol), McKinsey, Plaid, Palantir, and others on hiring top talent

Chris Balestras

GTM Takes

Clay is the Most Undervalued Startup in AI @ a $3B Valuation

Sep 19, 2025

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7 min read

Clay is the Most Undervalued Startup in AI @ a $3B Valuation

Why Clay is eating the GTM world + 3 takeaways from VibeScaling's time @ Sculpt, their first conference, in SF this week

Chris Balestras

Events

11 Tips to Ensure Your Next GTM Opp in AI is the Right One

Sep 4, 2025

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11 min read

11 Tips to Ensure Your Next GTM Opp in AI is the Right One

Takeaways from our SF event on 8/24 with Pylon on how to choose your next homerun GTM opp in AI

Chris Balestras

Events

6 Takeaways From Our VibeScaling x Clay Event on 8/14

Aug 25, 2025

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7 min read

6 Takeaways From Our VibeScaling x Clay Event on 8/14

First NYC spin of our GTM + AI panel series last week, which is the second of many private GTM events we're throwing in NYC and SF

Chris Balestras

GTM Takes

Aug 13, 2025

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9 min read

CRM of the Future: Clarify

Almost like if Apple/Superhuman/Equinox made a CRM

Chris Balestras

GTM Takes

Aug 7, 2025

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8 min read

The Mafias of GTM

Why humans are driven toward "talent vortexes" and a list of the current mafias in AI-native GTM

Chris Balestras

Guest Contributors

The #1 GTM Play That's Working Right Now To Drive Pipeline

Jul 23, 2025

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12 min read

The #1 GTM Play That's Working Right Now To Drive Pipeline

Collab w/ Brendan Short @ The Signal - a deep dive of a top play that is working with our clients: website visitors to auto messaging

Chris Balestras

GTM Takes

The Mount Rushmore Of GTM Engineering "Plays"

Jul 10, 2025

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6 min read

The Mount Rushmore Of GTM Engineering "Plays"

4 plays I've seen consistently work at seed thru series B startups I'm working with

Chris Balestras

Events

Jun 30, 2025

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5 min read

SF is so back

Ain't no place better to be building GTM in AI than SF right now & a love letter to the city by the bay

Chris Balestras

GTM Takes

Jun 23, 2025

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9 min read

The Dark Side Of Sales

Show Me The Incentive, I'll Show You The Outcome (And Unintended Consequences)

Chris Balestras

GTM Takes

Lipstick On A Pig - ZoomInfo Taking The GTM Ticker

May 20, 2025

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5 min read

Lipstick On A Pig - ZoomInfo Taking The GTM Ticker

ZoomInfo changing it's NASDAQ ticker to GTM is like Dominos Pizza changing theirs to KETO

Chris Balestras

GTM Takes

Clay Just Brought The Patagonia Vest To Your GTM Strategy

Apr 29, 2025

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7 min read

Clay Just Brought The Patagonia Vest To Your GTM Strategy

Seeking GTM Alpha - HQ'd in NYC, the finance bro is rubbing off on them

Chris Balestras

GTM Takes

Mar 10, 2025

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8 min read

Learn Like Mongo, Join Like Stripe

Be so good at your craft, you can sell any product. Join a company with a product so good, even a bad seller can 200%+ their number

Chris Balestras

GTM Takes

The Best Sales Reps & Operators Are The Most Urgent

Feb 19, 2025

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6 min read

The Best Sales Reps & Operators Are The Most Urgent

There is no tomorrow

Chris Balestras

GTM Takes

6 Takeaways From SPIN Selling That Are Still Relevant

Jan 30, 2025

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10 min read

6 Takeaways From SPIN Selling That Are Still Relevant

Even though written in 1988, the book still hits

GTM Takes

The Great MBA Migration: Startups Are The New Landing Spot

Jan 21, 2025

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5 min read

The Great MBA Migration: Startups Are The New Landing Spot

Top business school grads will want to (and now need to) shift from finance/consulting/BigTech to startups in 2025 onward

GTM Takes

Jan 9, 2025

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4 min read

"We don't play golf, we play software"

A little less golf, a little more PLG

GTM Takes

Sales is more of a science than it is an art

Dec 18, 2024

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5 min read

Sales is more of a science than it is an art

Steak dinners are so dead

GTM Takes

The Great Sales Title Evolution: From Sales Rep To "GTM"

Dec 12, 2024

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5 min read

The Great Sales Title Evolution: From Sales Rep To "GTM"

Some see it as pretentious - I see it as an important intellectual rebranding of the profession

GTM Takes

Why does being in "sales" get so much heat?

Dec 4, 2024

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5 min read

Why does being in "sales" get so much heat?

Eventually, most jobs become sales jobs

GTM Takes

What does it even mean to be "technical" as a seller

Nov 26, 2024

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5 min read

What does it even mean to be "technical" as a seller

"We just don't think you're technical enough"

GTM Takes

The best sales reps sell the easiest products to sell

Nov 20, 2024

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5 min read

The best sales reps sell the easiest products to sell

Diving into one of the biggest paradoxes in sales

GTM Takes

11 traits that make a sales job desirable

Nov 6, 2024

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7 min read

11 traits that make a sales job desirable

80/20 your decision by joining a talent vortex and being flooded with inbound leads

GTM Takes

How We're Building A GTM Media Engine @ VibeScaling

10 Takeaways From How Snowflake Scaled GTM

The Best GTM Teams Hire For Spikes

Clay is the Most Undervalued Startup in AI @ a $3B Valuation

11 Tips to Ensure Your Next GTM Opp in AI is the Right One

6 Takeaways From Our VibeScaling x Clay Event on 8/14

CRM of the Future: Clarify

The Mafias of GTM

The #1 GTM Play That's Working Right Now To Drive Pipeline

The Mount Rushmore Of GTM Engineering "Plays"

SF is so back

The Dark Side Of Sales

Lipstick On A Pig - ZoomInfo Taking The GTM Ticker

Clay Just Brought The Patagonia Vest To Your GTM Strategy

Learn Like Mongo, Join Like Stripe

The Best Sales Reps & Operators Are The Most Urgent

6 Takeaways From SPIN Selling That Are Still Relevant

The Great MBA Migration: Startups Are The New Landing Spot

"We don't play golf, we play software"

Sales is more of a science than it is an art

The Great Sales Title Evolution: From Sales Rep To "GTM"

Why does being in "sales" get so much heat?

What does it even mean to be "technical" as a seller

The best sales reps sell the easiest products to sell

11 traits that make a sales job desirable

Vibescaling Blog